ANAME springs forth from the inborn sense of beauty of the team of designers and from their interaction. They created a brand that unites a solid and brilliant artistic path in jewelry design with the fresh originality of their young minds.
Alberta Vita, jewelry designer and frontrunner of the Padua School for goldsmiths founded by Mario Pinton, studied with Francesco Pavan and Giampaolo Babetto. The distinctive traits of her work are recognizable all through thirty years of experience: geometry, esthetical essence and moving stones. Her jewelry shows freedom and arouses feelings. Her artistic growth is always oriented towards the versatility of jewelry, which safeguards her place among contemporary avant-garde designers. Her lifetime love affair with New York is felt in her work; in it one can sense the typical metropolitan space and suggestive vibration.
The young and innovative soul of the brand is Alberta’s daughter Lucia Ferraro, who received the principles of creativity and freedom of thought from the Rudolf Steiner School. Lucia, by nature and background prone to travel, studied art, design and communication. Travelling not just in the literary sense of the word, she also explores and discovers introspective aspects of esthetics and knowledge; she knows how to see and understand beauty, how to translate external stimuli into fresh, modern and incisive communication. It was she who blew life into the ANAME brand; a brainwave during a solitary journey in New York, in between reading and long down town walks. Why not set up a versatile jewelry line, young and accessible to all, starting from her mother’s experience and talent?!
Her sister Chiara Ferraro is the youngest member of the ANAME team, whose original and sophisticated talent in fashion easily blends with a free and independent spirit. After her artistic studies she moved from Italy to New York, where she now lives and works. The close bond between the two Ferraro sisters feeds an unstoppable exchange of suggestions, influences and ideas that embody all ANAME creations.
The team is further strengthened with various young specialists, chosen for a specific purpose. All of them add their personal contribution, each in their own field, each from their original creative vein, to the brand. The end product is ANAME, a contemporary taste linked to Here and Now, thought out to last in time, to be reinvented and reinterpreted by who wears it. Always and Anywhere.